Media Writing and Ethical Considerations

This is the last in a series of six blogposts that will be used to demonstrate different types of writing that are introduced in COMM 1130 Media Writing. The one writing type I am skipping here is broadcast writing, the writing of scripts. The instruction for this is a little more complex as it involves the creation of scripts. The format is entirely different in focus, in that it includes both media content (that a listener/viewer might hear or see) and instructions for those editing/handling the production of the broadcast (message). This blogpost will focus instead on writing for strategic communication, with a particular focus on public relations and press releases (a course assignment). This class will be tasked with creating two press releases: #1 a media press release - an exercise where a PR professional is asked to share an upcoming PR campaign with local media outlets, with the prospect of attracting free publicity and attention ahead of time; #2 an event press release - an a...