Sixth Blog: Writing for Strategic Communication

This is the last in a series of six blogposts that will be used to demonstrate different types of writing that are introduced in COMM 1130 Media Writing. The one writing type I am skipping here is broadcast writing, the writing of scripts. The instruction for this is a little more complex as it involves the creation of scripts.
The format is entirely different in focus, in that it includes both media content (that a listener/viewer might hear or see) and instructions for those editing/handling the production of the broadcast (message). This blogpost will focus instead on writing for strategic communication, with a particular focus on public relations and press releases (a course assignment).
This class will be tasked with creating two press releases:
#1 a media press release - an exercise where a PR professional is asked to share an upcoming PR campaign with local media outlets, with the prospect of attracting free publicity and attention ahead of time;
#2 an event press release - an announcement of an upcoming event that you have been tasked with promoting. The International Olympic Committee needs to do something about Russia, from a public relations perspective. This letting the athletes still compete under ROC nonsense isn't working - it isn't sending enough of a message out, to deter Russia from continuing to dope their athletes and cheat the current system.

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